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E-Survey facts & stats

4 sourced facts about online and electronic surveys, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

What was the self-response rate to the 2020 U.S. Census, which could be completed online for the first time at scale?

Answer62.1%

Despite a new online option, self-response actually fell compared with the 2010 Census.

Source: Wikipedia (2020 United States census) (2020) en.wikipedia.org

For an online survey that randomly samples 1,000 people, what's the typical margin of error?

Answerabout ±3%

Getting that margin down to about ±1% would take roughly 10,000 respondents.

Source: Wikipedia (Opinion poll) (2020) en.wikipedia.org

Expert level

In 2017, what share of people answered a cold-call phone survey?

Answerabout 7%

Response rates had been fairly steady around 9% before slipping further in 2017.

Source: Pew Research Center (2017) pewresearch.org

Gallup had run operations in China since 1993. In what year did it shut them all down?

AnswerNovember 2023

The closure reflected growing difficulty for Western pollsters operating inside China.

Source: Wikipedia (Gallup) (2023) en.wikipedia.org

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